App Ratings 101
Rating is a relatively simple attribute of the app stores. 79% of users check an app’s rating before downloading. People rely on ratings as we believe they can reflect the quality of an app. Improving ratings can effectively build trust with users.
Meanwhile, ratings have been identified as one of the factors of app store optimization. In order words, ratings play an important role that affecting the search results on Apple App Store and Google Play, which use complex algorithms.
Better Ratings, Better Conversion Rates
Research by Apptentive has revealed that moving an app’s rating by one star higher can have a tremendous impact on the app’s conversion rate. A jump from 2 stars to 3 stars can increase app store conversion by 306%, and a 3 stars app rating upgraded to 4 stars can increase app store conversion by 92%. If you’re looking to boost your app’s overall organic installs and rank positioning, increasing your app’s rating is an essential action to take.
Increase app store
conversion by 306%
Increase app store
conversion by 92%
Less than 20%
of consumers will not bother downloading an app if it falls at 2 stars or below.
Ratings are a Decision Making Factor for Installing an App
Low app store ratings don’t just affect the perception of your app and brand. It effectively dictates whether a consumer will or won’t download your app. According to research conducted by Apptentive, 50% of consumers won’t even consider installing an app rated 3 stars or below. Additionally, less than 20% of consumers will not bother downloading an app if it falls at 2 stars or below. This highlights the need for a highly rated app, especially in an app-saturated ecosystem where consumers are spoilt for choice.
An App Rating Affects its “Featurebility”
A high app store rating will eventually lead to an increase in organic installs and an overall positive perception of your app, positively increasing your App’s chances of becoming a featured app on an app store.
However, any apps at 3 stars or lower will not be featured at all.